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GInI Innovation Association Reference Book

The GInI Innovation Associate Reference Book is the reference book associated with GInI’s Certified Innovation Associate (CInA®) professional certification for university students.


The book is structured in a way that first lays out the foundational knowledge of business innovation, and then examines the work of the Innovation Associate – whether they intend to enter into the workforce inside industry or launch their own startup business.


Accordingly, the book presents key, foundational insights and practices the Innovation Associate must master, including: a foundational understanding of business innovation (including its purposes, forms, and manifestations), the art of needfinding (to uncover new innovation opportunities), becoming an effective innovator, undertaking research to reveal new insights and justify opportunities, brainstorming & the GInI Breakthrough Innovation Method, Design Thinking, developing business plans and pitching new concepts, executing innovation projects, launching & scaling new business ventures, and new venture funding mechanisms.


The GInI Innovation Associate Reference Book contains everything needed to prepare university students for passing the GInI Certified Innovation Associate (CInA®) professional certification – a certification that enables students to stand out as knowledgeable innovators possessing the knowledge and ability needed to deliver meaningful new innovations inside business.


InARB pic


Publisher: GInI | Global Innovation Institute
ISBN -13: 978-0-692-89152
Format: Digital
Length: 463 Pages


Certified Innovation Professional

Certified Innovation Professional

CInP ®
Certified Design Thinking Professional

Certified Design Thinking Professional

Certified Innovation Strategist

Certified Innovation Strategist

CInS ®
Certified Chief Innovation Officer

Certified Chief Innovation Officer

Authorized Innovation Assessor

Authorized Innovation Assessor

AInA ®

Certified Innovation Associate

CInA ®

The following is the structure and outline of the GInI Innovation Association Reference Book:


Foundation - Core Innovation Knowledge & Concepts

Chapter 1 - Foundations- the What and why of Innovations

Chapter 2 - Renewal and Reinvention for Responsiveness.

Chapter 3 - Framing Up the world of Applied Business Innovation.

Chapter 4 - Foundations of Value, Diffusion of Innovations, and Innovation Pathway.

Chapter 5 - Methods of Innovation.

Chapter 6 - Methods of Creativity.

Chapter 7 - The Role of Design in Innovation.

Chapter 8 - The Role of Research in Innovation.

Chapter 9 - The Role of Intellectual Property in Innovation.

Chapter 10 - Needfinding.

Chapter 11 - The Contributions of Different Business Disciplines to Innovation.

Tactical Innovation & The Innovation Professional

Chapter 13 - The Innovation Professional.

Chapter 14 - Driving New Projects in the Front End of Innovation.

Chapter 15 - Driving New Projects in the Mid Zone of Innovation.

Chapter 16 - Driving New Projects in the Back End of Innovation.

Chapter 17 - The Breakthrough Innovation Method - Oblique Examination .



Applied Design Thinking

Chapter 18 - Introduction to design Thinking & Design Methods.

Chapter 19 - The Design Thinking Process.

Chapter 20 - Design Methods -A Primer.

Chapter 21 - Prototyping for Design Thinking.

Chapter 22 - Delivering Winning Business Plans & Compelling Pitches.


Innovation In the External Environment - Driving New Business Ventures

Chapter 23 - Innovation In the outside World -Founders & New Business Ventures.

Chapter 24 - Funding Mechanisms for New Business Ventures.

Each copy of the GInI Applied Innovation Master Book is serialized. The serial number can be found on a scratch card affixed to the inside front cover of the book. Exam registrants must enter this serial number on the Exam Registration Form whenever applying to take a GInI certification exam, confirming their private ownership of a copy of the book.


The price for the GInI Innovation Association Reference Book is:

GInI Innovation Association Reference Book – InARB®
Language Version Medium GInI Council Members Non GInI Members

Secure PDF

75 USD 125 USD