GInI Applied Future Shaping Master Book

The GInI Applied Future Shaping Master Book is the world's most comprehensive procedural book on the subject of strategic foresight and futuring. It was written by experienced futurists for professionals needing to understand not only the core concepts of foresight and futuring, but also the in-depth processes, roles, and methods required to bring Future Shaping to life in their organization.

It was written also for senior business leaders needing to institutionalize Future Shaping in their organization as an ongoing and persistent practice, so that they can pursue it strategically at all times, rather than occasionally on a hit or miss basis.

Because the mission of the book is to empower Future Shaping across the entire business enterprise, it is structured in a way that first presents the foundational knowledge of Future Shaping, and then explores the in-depth processes of Future Shaping, the key roles involved in Future Shaping, the countless different methods being used for Future Shaping, and ultimately how this all leads to powerful new strategies for innovating and growing in the future.

The book presents these concepts in a way that both professionals and leaders can fully understand and apply in the context of their own efforts and aspirations – thereby allowing Future Shaping to be applied effectively throughout their organization, at all levels, as well as inside each organizational unit.

Studying this book will empower any individual to undertake Future Shaping work effectively – as well as leaders to lead Future Shaping work effectively – thereby building the foundation for both a powerful professional career and a powerful organizational toolset for shaping – and owning – their future.

So whether one aspires to be a Future Shaping Researcher, an Analyst, a Visionary, a Strategist, or an overall Leader, this book will teach them everything they need to know to see the big picture and to master the detailed processes of Future Shaping – ensuring their success in the end.

The GInI Applied Future Shaping Master Book stands alone as the single most comprehensive resource available on how to drive Future Shaping effectively inside the business enterprise. It is the only book of its kind in the world – a book presenting comprehensive coverage of all things Future Shaping, starting with the most foundational concepts, and progressing through the detailed processes, methods, practices, outcomes, results, and ultimate impacts of Future Shaping. It brings to life everything professionals and organizations need to know to establish and drive ongoing, systematic Future Shaping inside their enterprise – so that they too can shape their future to become what they desire it to be. No other resource does this.