Do your CEO and CFO regularly question you about the ROI of your innovation investments? Are you struggling with how to give them an accurate answer? If so, then you’re not alone – this is an all-too-common quandary in most businesses.

Cris and Dan will share their latest thinking – as well as practical approaches – on how to track, measure, and communicate the things that truly matter when you need to make evidence-based decisions about new innovation.


 

Webinar video recording: https://gini.org/gini-centers/media-center